SGA Partners with $8+ B Automaker to Implement the Digital Future
SGA’s Professional Services Is a Key Part Of Transitioning Business Critical Sites and Portals Of a Major Automaker Client to Their New Global Technology Platform.
The Client's Problem
For our client, the project to implement their new global web platform was more than just a simple transition– it was a large undertaking to push forward their mandate of one universal solution for web-based products; unifying the digital customer experience and addressing cultural and financial differences between globally distributed markets. For example, China may have different needs than Canada in terms of content. The new system would create a global platform that can allow for content-customization. SGA’s Solutions Architect & Technical Lead traveled extensively to interface with client’s management and technical team, to gain an understanding of, and plan for, the implementation of the platform. SGA's Managed Services team would be part of the initial customization of the first solution.
The creation of a new corporate-branded site-building platform was selected as the primary solution. The platform was a cloud-based, Amazon Web Services, solution. On top of AWS sat Pivotal Cloud Foundry, and Adobe Experience Manager (AEM). A large part of SGA’s responsibilities consisted of AEM development. The SGA team already had vast AEM maintenance experience and was tasked with building-out the first site-customization on the platform. Agile methodology was followed which allowed the team to base any new development off of customer feedback.
The new platform has yielded a variety of benefits for the client’s brand, including financial savings as it reduced the amount of new development projects that were starting from scratch in various markets. Secondly, the development of this platform undoubtedly saved time for development teams, and improved the quality of the web-based marketing products globally. The platform targeted today’s changing world, giving high-priority to mobile devices and tablets – the main idea was that whatever device you’re on, you’ll be receiving the greatest, and a consistent, user experience.